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Email Appeals

Email Appeals

Email is one of the most effective tools for nonprofit communication. Nonprofitable. includes a full email system with a visual editor, audience targeting, variable personalization, and detailed reporting -- all with CAN-SPAM compliance built in.

Creating an Appeal

  1. Go to Email in the sidebar.
  2. Click + New Appeal.
  3. Choose a template type: Newsletter, Appeal, Event Invite, Thank You, or Announcement. Each template comes with a pre-designed layout you can customize.
  4. Enter your subject line and preview text.
  5. Build your email content using the block editor.
  6. Select your audience (an audience or all people).
  7. Preview your email, then click Send.

The Block-Based Composer

The email editor uses a block-based system. You build your email by stacking content blocks:

  • Text -- Rich text with formatting (bold, italic, links, lists)
  • Image -- Add images from your media library
  • Button -- Call-to-action buttons with customizable text and links
  • Divider -- Visual separator between sections
  • Spacer -- Add vertical spacing

Drag blocks to reorder them, or click to edit content inline. The editor shows a live preview so you can see exactly what recipients will receive.

Variable Substitution

Personalize your emails with merge variables. Type a variable placeholder and it gets replaced with each recipient's actual data when the email sends:

  • {first_name} -- Recipient's first name
  • {last_name} -- Recipient's last name
  • {email} -- Recipient's email address
  • {organization} -- Your organization's name

Variables make mass emails feel personal. A subject line like "Thank you, {first_name}!" becomes "Thank you, Sarah!" for each recipient.

Choosing Your Audience

When you are ready to send, choose who receives the email:

  • All People -- Send to everyone in your CRM who has an email address
  • An Audience -- Send to a specific audience like "Active Donors" or "Event Attendees"

Only people with valid email addresses who have not unsubscribed will receive the appeal.

Appeal Reporting

After sending, the appeal detail page shows you real-time delivery metrics:

  • Sent -- Total emails dispatched
  • Delivered -- Successfully reached the inbox
  • Opens -- How many recipients opened the email
  • Clicks -- Link clicks within the email
  • Bounces -- Emails that could not be delivered
  • Unsubscribes -- Recipients who opted out

A status bar gives you a visual overview of delivery health. Below the metrics, a recipient table shows per-person delivery status so you can see exactly who opened, clicked, or bounced.

Unsubscribe Handling

Nonprofitable. enforces CAN-SPAM compliance automatically. Every email includes:

  • A one-click unsubscribe link that cannot be removed from templates
  • Your organization's physical mailing address (required by law)

When someone unsubscribes, they are immediately suppressed from future appeals. You will see a suppression banner on appeals that had unsubscribes, along with the count. Unsubscribed people remain in your CRM -- they just will not receive email appeals.

Email-to-Giving Attribution

When a recipient clicks a link in your email and later makes a gift, Nonprofitable. tracks that connection. This attribution helps you understand which appeals drive giving, making your fundraising emails more effective over time.

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